IAB Digital Advertising Practice Test 2025 – Complete Exam Prep

The Mobile Rich Media Ad Interface Definition (MRAID) is a specification designed to facilitate rich media advertising in mobile applications. It allows advertisements to interact seamlessly with mobile applications, enabling advertisers to create more engaging experiences. This capability is significant because it means that ads can perform various functions beyond traditional display capabilities, such as accessing device features (like the camera or GPS) or responding to user interactions in real time.

The option that highlights executing interactions with mobile applications accurately captures the essence of MRAID's functionality. By enabling rich media ads to interact with the app environment, MRAID enhances user engagement and allows for creativity and innovation in mobile advertising. This sets it apart from other potential options, which do not align with the primary purpose of MRAID. For example, resizing or redirecting users pertains more to general web practices, and displaying only text-based content does not leverage the capabilities of rich media. Additionally, replacing standard ads on websites does not fall within MRAID's intended use, as it is primarily focused on mobile app environments.